Caroline Faillet is a renowned digital entrepreneur, author, and speaker specializing in digital influence and consumer behavior. She founded Opinion Act (formerly Bolero) in 2004, a leader in e-reputation and community activation, which later merged with JIN Agency to become a prominent European digital influence consultancy. Known as a "web sociologist," Caroline helps businesses harness social data to drive digital strategies. She is the author of three books, including Web3, la nouvelle guerre digitale, and is a lecturer on strategic intelligence at IHEDN.